- People do not like to read on the web, our attention spans are short.
Visuals on the web can provide a story, a message that can easily be identified in one photo.A photo can say a million words to sell you point easier.
- Shareable. Images are more frequently and prompt to be shared online via social media among the masses.This allows for more eyeballs and possible new customers achieved. As discussed in class, triple the number of inbound links do to images.
- Photos are more trustworthy. It is found that customers trust photos over plain text more often and engage further within the overall goal set out by the company.