Visually and text heavily.
There is a lot of different events and advertisements for different portions of the college that just hits you when entering the site.
They could fix this by planning events that occur on specific days, advertise on specific or times for specific things (ex. Eatry 101 advertisements play from 10am – 1pm every day).
When a specific advertisement is playing in that time frame reduce the overall amount of surrounding content to increase sales.
Keep a consistent tone, style, voice and feel.
Clicking some links on the can bring you to an entirely different URL but it is trying to look like the original website with use of colors.
(ex. http://stclairconnect.ca/scc50/events/acts-from-the-heart/rock-their-socks/) It feels like the school has split personalities after viewing both sides. A very boring out dated side and then a very fun, updated side.
It feels like the school has split personalities after viewing both sides. A very boring out dated side and then a very fun, updated side.
This can easily be fixed by keeping a very similar design and layout throughout.
Make it easier to find the benefit of enrolling.
Most programs listed on the page tend to not list the benefit of coming to St. Clair.
They should be defining the benefit right off the hop when join then getting to the details and requirements.
This could be achieved use of plain language laid out tailored to each program along with the use of “f-patterns”.